How to apply for a name for your business

Your Progress

What you need to do

Choosing a name is a necessary step

  • Your business name must be unique.
  • The proposed names will be rejected if they are the same or similar to business names already registered in Kenya.
  • You can present maximum 3 (three) options

You need to fill out a form

Your form must request that the identified names be reserved for the incorporation of your company

  • Put up to three names in a list, with your preferred choice on top.

The Companies Registry will check if any of the names you have requested already exist

  • The Registry will check if it is too similar to names already registered.
  • The Registry will check if a name is prohibited for other reasons (such as being offensive).
  • Words must be in full: initials are not accepted as a Company Name.

The approval for a reserved Company Name lasts for 30 days

  • It can be renewed for a further 30 days if necessary.
  • Renewal is applied for at the Attorney General’s office.

Required Documents

Additional information

How long does it take to apply for a Business Name and how much does it cost?

  • Approval is IMMEDIATE once you have submitted your choice of names.
  • It costs KSH 100 (One Hundred Kenya Shillings) for every name reservation.

You can apply for name search and reservation ONLINE via Kenya’s e-Citizen platform:

  • Please use this link to apply:
  • Online application costs KSH 150 per name (One Hundred & Fifty Kenya Shillings)

You can apply for business name reservation using your Safaricom registered mobile phone number

  • To apply via your Safaricom mobile dial *271# for name registration (click here to visit our Learning Centre to find out more).


The Kenya Business Guide (KBG) is a think-tank that seeks to support the improvement and strengthening of the business environment in Kenya by providing access to information on key features of both the private and public sector prerequisites in the effective functioning of business. The KBG works in the intersection of the private and public sectors developing curated and value-added information to assist leaders in making more effective decisions.

Kenya Business Guide 2018 © All Rights Reserved